Super Bowl Commercial Betting
Super Bowl commercials are a $7-8 million per 30-second spectacle. Sportsbooks now offer props on the ads themselves!
**2026 Commercial Landscape:** - 30-second spot: ~$8 million - Total ad time: ~50 minutes - Most expensive ads in TV history
**Likely Advertisers:** - Budweiser (Clydesdales are back!) - Doritos - Uber Eats - Various car manufacturers - Streaming services
**Betting Markets:** - First commercial category - Most advertised industry - Celebrity appearances - Will X brand show Y thing?
Best Commercial Props
**Most Advertised Industry: Food & Beverage (+200)** Historically the most common. Chips, beer, soda, and snacks dominate Super Bowl ads.
**First Commercial: Automotive (+250)** Car companies love the prestige of the first spot. Expect a truck or luxury brand.
**Will a Crypto Ad Air? No (-400)** After the 2022 crypto crash, these companies are mostly out.
**Celebrity in Budweiser Ad: Yes (+150)** The Clydesdales usually fly solo, but celebrity cameos are increasingly common.
Novelty & Fun Props
**Coin Toss Result:** - Heads (-105) - Tails (-105) Pure coin flip. Tails has hit 5 of the last 7.
**National Anthem Length:** - Over 2:00 (-120) - Under 2:00 (+100) Singers almost always go long. Take the over.
**Gatorade Shower Color:** - Green (+450) - Seattle's color! - Orange (+350) - Blue (+400) - Clear/Water (+500) Green would be poetic for a Seahawks win.
**Will Someone Propose on Camera? No (-800)** Happens occasionally but odds are steep for a reason.
Commercial Prop Strategy
**For Entertainment:** Pick 2-3 fun props at $5-10 each. They make commercial breaks exciting.
**Value Plays:** - First commercial: Automotive (+250) - Most ads: Food & Beverage (+200) These have solid historical backing.
**Avoid:** - Specific celebrity appearance props (low probability) - Exact timing props (impossible to predict) - -300 or longer odds (not worth the juice)
**Watch for In-Game Props:** Some books offer live props like: - Will X brand's ad be funny? - Will celebrity appear live?
These are usually -EV but add to the fun.
**Total Commercial Bet Budget: $20-50** Don't go overboard. These are meant to enhance the viewing experience, not build a bankroll.